The Attic (a name which commemorates our first physical location) is, first and foremost, a site for the research students of the School of Museum Studies at the University of Leicester: a virtual community which aims to include all students, be they campus-based and full-time, or distance-learning and overseas. But we welcome contributions from students of museum studies - and allied subject areas - from outside the School and from around the world. Here you will find a lot of serious stuff, like exhibition and research seminar reviews, conference alerts and calls for papers, but there's also some 'fluff'; the things that inspire, distract and keep us going. After all, while we may be dead serious academic types, we're human too.

Sunday, January 27, 2008

Conference Alert: Communication Strategies

From H-Museum:

"Communication Strategies: How to make an impact"
The 8th Communicating the Museum conference
25 - 28 June 2008
Venice, Italy

The leading international meeting place for museum and cultural marketing and communication professionals

Are you a marketing or communication professional looking for fresh and innovative ideas to plan your communication strategies? The Communicating the Museum conference, now in it's 8th year, has chosen "Communication Strategies: How to make an impact" as this year's principal theme. How to make an impact has become vital for any organisation building a smart communication strategy and is the key to any organisation's success - whether it be a strategy for the long or the short term, a permanent collection or a temporary exhibition. Topics covered include strategic planning in: Audience Research and Development, New Media, Advertising, Programming and more.


What is the conference?
The only international conference gathering together 300 international museum and cultural marketing and communication professionals and outside industry experts to form a rich programme combining excellent content and many networking opportunities: http://www.communicatingthemuseum.com

World leading experts, from both the museum world and other industries, will be on site, giving keynote speeches, holding surgeries and workshops, and taking part in debates. There is an active conference programme, encouraging participants to approach and interact with these experts and each other, ensuring the maximum exchange of skills and experience.

Damien Whitmore, Director of Public Programmes at the Victoria and Albert Museum in London and President of the conference, Arthur Cohen, CEO of LaPlaca Cohen in New York, the leading analyst on cultural audiences today, and Masina Malepeai Frost, newly appointed to the Tate in London, will be just some of the stella speakers collaborating in Venice. Jennifer Francis, Head of Press and Markeing at the Royal Academy of Arts in London and Edward Rozzo, Professor and Photographer coming from Milan, will chair the conference and its sessions.

Just some of the things you will learn in Venice:
- the best practices from inside and outside the museum industry to help you explore ways of planning your strategies for the future.
- practical tools to help you implement or improve the strategies of your organisation
- how to be create a brief, from start to finish and how to evaluate your strategies

Who should attend?
- Marketing, Communicating, Press, Development and Client Service professionals at both senior and junior levels looking for innovative approaches to strategy challenges
- Outside industry leaders wanting to make contact with the international cultural community

Benefits of being a participant:
- Excellent networking from the moment you register -- get in contact with your fellow participants in advance of the conference!
- World class programme featuring talented speakers -- museum colleagues and industry experts
- Fantastic social programme with exclusive access to temporary exhibitions
- Stunning locations integrated -- Palazzo Ducale, Palazzo Grassi, Peggy Guggenheim Collection….
- Exclusive participant-only access to our Blog
- and much more!

Registration is now open: http://www.communicatingthemuseum.com/registration.html

All enquiries to Rosalind Hesketh, rhesketh@agendacom.com or telephone : +33 1 49 95 08 06

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