The Attic (a name which commemorates our first physical location) is, first and foremost, a site for the research students of the School of Museum Studies at the University of Leicester: a virtual community which aims to include all students, be they campus-based and full-time, or distance-learning and overseas. But we welcome contributions from students of museum studies - and allied subject areas - from outside the School and from around the world. Here you will find a lot of serious stuff, like exhibition and research seminar reviews, conference alerts and calls for papers, but there's also some 'fluff'; the things that inspire, distract and keep us going. After all, while we may be dead serious academic types, we're human too.

Wednesday, April 09, 2008

Conference Alert: Audience Development

From H-Museum:

Audience Development.
New Concepts for the Relationship between Museums and the Public

Schlossmuseum Linz (AT)
29 - 30 May 2008

So far the term ‘audience development’ hasn’t had a universally valid definition in German. It comes up when it is about visitor orientation as an obligatory and strategically important basic position of cultural institutions or about demand-oriented cultural administration. Circulating concepts for museums are also characterised by the fact that they entirely permeate institutions: thus, curators, mediators, and those responsible for PR and marketing are similarly urged to promote the increased openness of their institutions by their work, to win over the visitors in a better way, and to consistently take part in attracting new public audiences. Starting from a look at Great Britain, where audience development is a natural and integral part of museum practice, and a whole series of practical examples, we would like to discuss what kind of structural pre-conditions are required for key visitor orientation and how it can come to expression in the exhibition and event planning of museums, and in mediation, marketing and PR work.

[Editor's note: the rest of the call follows in German.]


Donnerstag, 29. Mai 2008

Peter Assmann, Direktor der Oberösterreichischen Landesmuseen
Bettina Habsburg-Lothringen, Museumsakademie Joanneum

Developing new audiences for museums: the UK experience
Graham Black

Audience Development als gesellschaftlicher Auftrag
Klaus Siebenhaar

12:00-12:30 Diskussion

12:30-14:00 Mittagspause

Pädagogik oder Marketing - Konkurrenten oder Partner?
Regina Wohlfarth

The empowered audience
Ruud Breteler

15:00-15:30 Diskussion

15:30-16:00 Pause

Besucher quo vadis? Audience Development und kulturelle Bildung in den
Staatlichen Museen zu Berlin
Monika Zessnik

Ist der Kunde König? Besucherorientierung – Voraussetzungen, Entwicklungen
und Perspektiven am Beispiel des Landesmuseum Joanneum
Markus Rieser

17:00-17:30 Diskussion

Freitag, 30. Mai 2008

Connecting People with Collections in York Museums
Mary Kershaw

Club Museum Aktiv und die Arbeit mit Besucherinnen und Besuchern an den
Oberösterreichischen Landesmuseen
Claudia Kiesenhofer

10:30-11:00 Pause

KinderuniWien und Kinderuni on tour (Arbeitstitel)
Karoline Iber

Universelles Design - design for all
Doris Prenn

12:00-12:30 Diskussion

12:30-14:00 Mittagspause

Workshop Graham Black: Writing an audience development plan
Workshop Ruud Breteler: The Visit Chain

Weitere Infos unter

Tagungssprache: Deutsch/Englisch

Anmeldung: Für die Veranstaltung melden Sie sich bitte bis 23.05.2008
schriftlich unter oder per Fax +43 316
8017 9808 an.

Kosten: Die Kosten für den Workshop (inkl. Unterlagen) betragen 140 Euro
bzw. 100 Euro. Die Ermäßigung gilt für MitarbeiterInnen von
Kooperationspartnern, Studierende, Arbeitssuchende und ehrenamtliche
MitarbeiterInnen von Museen.

Anreise und Unterkunft sind nicht inkludiert und müssen selbst organisiert

Die Veranstaltung ist für das Abo anrechenbar.

Die Museumsakademie Joanneum wird unterstützt von bm:ukk

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