Words and muses

I am probably fast gaining a reputation for being a humourless pedant when it comes to museum terminology, but I just don't think it's right to use "curating" in the context of micro-blogging or "museum" in the context of archiving social networking activity. Technically, of course, a museum is a shrine to the muses - that is, it showcases and celebrates the products of creative inspiration, and provides fresh inspiration in so doing. This could take the form of a festival site in Ancient Greece, a fashionable periodical in the early nineteenth century, or as now, a collection-based educational institution with a focus on display. But I don't think it's a positive evolution for it to become synonymous with an advertisement for Intel's new processors: