The Attic (a name which commemorates our first physical location) is, first and foremost, a site for the research students of the School of Museum Studies at the University of Leicester: a virtual community which aims to include all students, be they campus-based and full-time, or distance-learning and overseas. But we welcome contributions from students of museum studies - and allied subject areas - from outside the School and from around the world. Here you will find a lot of serious stuff, like exhibition and research seminar reviews, conference alerts and calls for papers, but there's also some 'fluff'; the things that inspire, distract and keep us going. After all, while we may be dead serious academic types, we're human too.

Tuesday, July 06, 2010

Webinar: Audience Creation in Museums

We are delighted to announce that Dr Neil Kotler has agreed to present an International Online Seminar on the theme of Audience Creation in Museums on Wednesday 13 October.

Dr Kotler is world-renowned as a leading thinker and practitioner in the field of museum marketing, with his groundbreaking book, "Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources" - now in its second edition and translated into Spanish, Italian, Japanese and Korean - regarded as the key work in the field.

Through his consulting firm, Kotler Museum and Cultural Marketing Consultants, Dr Kotler has worked with leading institutions in Asia, South America and Australia as well as Europe and the USA.

In his seminar, Dr Kotler will allow ample time to respond to questions from delegates about the practical concerns, challenges and issues of audience creation. This is a rare opportunity to tap into the insights and experience of one of the world's leading exponents in the field.

To facilitate questions and discussion, there are a strictly limited number of places available on this seminar and early booking is essential to secure a place.

Value and convenience:
The seminar gives you access to unique advice, information and inspiration - from the convenience of your laptop or desktop computer. No travel time, expense or accommodation is involved - all you need is an internet connection and computer audio.

Audience Creation in Museums is terrific value at just £47. And this even includes at no extra cost:
• participating with a group of your colleagues
• accessing the recording of the event online
• sharing the recording online with your colleagues

To register, please visit: www.museumsetc.com/?p=3130

Can't make the date or time? Just reserve your place and you'll automatically receive the complete recording the next day to study at your convenience!

I hope you'll join us for this stimulating and exciting event - but please do remember to reserve your place as soon as you can to avoid disappointment.

Graeme Farnell
MuseumsEtc

No comments: