The Attic (a name which commemorates our first physical location) is, first and foremost, a site for the research students of the School of Museum Studies at the University of Leicester: a virtual community which aims to include all students, be they campus-based and full-time, or distance-learning and overseas. But we welcome contributions from students of museum studies - and allied subject areas - from outside the School and from around the world. Here you will find a lot of serious stuff, like exhibition and research seminar reviews, conference alerts and calls for papers, but there's also some 'fluff'; the things that inspire, distract and keep us going. After all, while we may be dead serious academic types, we're human too.

Saturday, October 06, 2007

Conference Alert: Marketing in Museums

From H-Museum:

Marketing in Museums: Building Brand and Extending Audience Reach
National Academy Museum, New York City
18 October 2007

Keynote: Danielle Chidlow, Head of Communications, National Gallery, London

This conference will bring together experts from both sides of the Atlantic to help you define and expand your museum's brand to attract your key markets, as well as reaching out to new visitor segments. World-class museum professionals will provide case studies, strategic frameworks and help you brainstorm ideas for your brand strategy. Tips on how to work with and commission ad agencies, move from print media to digital technologies, and to effectively work with consultants and designers to get the most out of them while being true to your institution's goals will all be covered in the day's sessions.

Speakers will include:

Nancy Sanford, Chief Membership Marketing Officer, Metropolitan Museum of Art Allegra Burnette, Creative Director, New Media, Museum of Modern Art
Lisa Green, Director of Marketing and Design, Sterling and Francine Clark, Art Institute
Klaas van der Veur, Managing Director, Bitmove, Amsterdam
Danielle Chidlow, Head of Communications, National Gallery, London

New York City's National Academy Museum, in Museum Mile in Manhattan will be our base, and each day-long seminar will include eight speakers, lunch, afternoon tea, and a wine reception. To further extend your opportunity for networking, the final session of the afternoon will be a "surgery" where each speaker will be available at a separate table to consult with delegates about their own particular challenges and opportunities -- another chance to get real, hands-on advice that you can take back to your own institutions.

The one day conference costs $395 with a $100 discount for a colleague who attends with you. On the following day we will run a subsequent conference on Technology in Museums: Empowering the Visitor. (see separateannouncement) Delegates who come to both seminars pay only $495 for the two days.

To book, go to or email
Deadline: 12 Oct 2007

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