INTERNATIONAL HERITAGE RETAIL SUMMIT: MAXIMISE RETAIL INCOME AND ADD EXTRA VALUE TO THE VISITOR EXPERIENCE
National Portrait Gallery, London (UK)
4 & 5 December 2007
THE 2007 EVENT FOR MUSEUM RETAILERS
Join over 100 of your heritage retail colleagues at this year's eagerly awaited international heritage retail conference at the National Portrait Gallery. This year the focus will be on how heritage organisations can maximise their retail income while adding value to the visitor experience. The International Heritage Retail Summit brings together the biggest names in heritage retailing for a memorable two days in one of central London's most prestigous venues.
Some of the most successful UK museum and heritage retailers will be joined by prominent international speakers and guests to examine and discover how best to maximise retail income while adding extra value to the visitor experience. This is just a taster of what to expect:
DAY ONE - Tuesday 4th December
Session 1: How to Develop Your Retail Strategy This session shows you how you can learn more about your market and respond to it more effectively. It will take your through the steps required to devise an overall retail strategy that delivers real results and boosts sales quickly - vital to the success of your trading operation.
Session 2: Successful Retail Design & Management This session looks at how you can successfully manage and deliver new shop design and fit-outs and will include clever ideas on the refurbishment of existing spaces. Learn from best-practice case studies from leading museum retailers.
Session 3: Maximising Visitor Spend
This session tackles the task of maximising visitor spend head-on and will provide multiple answers including advice on generating extra income from temporary exhibitions, effective range planning, point-of-sale and staff training. All designed to increase your bottom line results.
DAY TWO - Wednesday 5th December
Session 4: Adding Value to the Visitor Experience This session looks at ways the retail experience can add real value to the overall visitor experience. Retail has never been more important to museums, galleries and heritage sites and retail professionals have the opportunity to make a huge contribution to the visitor experience.
Session 5: Ethical Trading
This session looks at the issues surrounding being an ethical and 'green' trading operation. It's a hot topic which has grown in importance over the last five years or so - both with retailers and customers. It demands examination and we'll be looking at what you can be doing.
Session 6: The Future of Museum Retailing This session will look forward to the next ten years in heritage retailing. What are the trading issues we will have to confront? How will the role of retail in museums and heritage sites change and evolve? What are the next big ideas? Find out and join the debate about your retail future.
Delegate fee for this two day conference is £497. To book, go to
www.heritage365.com/conferences or email firstname.lastname@example.org
The Attic (a name which commemorates our first physical location) is, first and foremost, a site for the research students of the School of Museum Studies at the University of Leicester: a virtual community which aims to include all students, be they campus-based and full-time, or distance-learning and overseas. But we welcome contributions from students of museum studies - and allied subject areas - from outside the School and from around the world. Here you will find a lot of serious stuff, like exhibition and research seminar reviews, conference alerts and calls for papers, but there's also some 'fluff'; the things that inspire, distract and keep us going. After all, while we may be dead serious academic types, we're human too.