New marketing blog
Dimitry has written to The Attic to let us know about the new museum marketing blog he's just started. His post 'Smoking not allowed!!!' about prohibitions in museums particularly caught my eye (not least because he appears to share my thoughts on in-gallery photography!). If the general public associates museums with banned behaviour, what hope have we got?!
His post reminds me of an observation I once did in the Tsui Gallery at the Victoria and Albert Museum. Several pieces are set up in the gallery as handling objects. Despite large signs saying 'please touch,' many were reluctant to do so, perhaps allowing themselves a hastily withdrawn 'poke.' Most people are remarkably attuned to norms of behaviour and feel unable to transgress them, even when invited to do so!