The Attic (a name which commemorates our first physical location) is, first and foremost, a site for the research students of the School of Museum Studies at the University of Leicester: a virtual community which aims to include all students, be they campus-based and full-time, or distance-learning and overseas. But we welcome contributions from students of museum studies - and allied subject areas - from outside the School and from around the world. Here you will find a lot of serious stuff, like exhibition and research seminar reviews, conference alerts and calls for papers, but there's also some 'fluff'; the things that inspire, distract and keep us going. After all, while we may be dead serious academic types, we're human too.

Friday, March 05, 2010

New Publication: New Thinking - Rules for the (R)evolution of Museums

This exciting new collection of essays by leading international museum practitioners focuses on the across-the-board innovations taking place in some of the world's most forward-thinking museums - and charts the new directions museums will need to take in today's increasingly challenging and competitive environment.

For more information and to order, please visit: www.museumsetc.com/?p=2703

Among the world-class organisations sharing their innovative experience are:
• Canada Agriculture Museum
• Canadian Museum for Human Rights
• Conner Prairie Interactive History Park
• Cooper-Hewitt National Design Museum, Smithsonian Institution
• Imperial War Museum
• Liberty Science Center
• Miami Science Museum
• Museum of London
• National Museum of Denmark
• Royal Collection Enterprises
• Smithsonian American Art Museum
• Victoria & Albert Museum
• Wellcome Collection

And among the stimulating and thought-provoking topics covered are:
• Capacity Building and Cultural Ownership
• Collective Conversations
• Confessions of a Long-Tail Visionary
• Creating A Utopian Experience
• Crossing The Threshold: Design To Engage
• Engaging the Public
• Ethnographic Research: A Fresh Eye on Marketing
• How Museums Speak
• Inclusive Without Knowing It: How Can Visitor Research Help?
• How To Increase Your Visitor Spend
• Interpreting the Second World War
• Serving Children When Parents Come Along
• Souvenirs of Here: Diversity, Practical Museology, and Happiness

Because of the importance of the texts they contain, we’re releasing this book in our Preview Edition format, which provides early access to the book’s content - before it’s published. Order now at our discounted rate and you:
1. receive a complimentary copy of the book on publication in early April;
2. access the digital version as it’s being created, right now - online, download a copy, or print it out;
3. receive a great discount on the full price!

Among the highly experienced contributors to this volume are:
• Ken Arnold, Head of Public Programmes, Wellcome Collection, London
• Victoria Dickenson, Chief Knowledge Officer, Canadian Museum for Human Rights
• Jeff Gates, Lead Producer New Media Initiatives, Smithsonian American Art Museum
• Wayne LaBar, Vice President Exhibitions & Featured Experiences, Liberty Science Center
• Nuala McGourty, Retail Director, Royal Collection Enterprises
• Eithne Nightingale, Head of Diversity Unit, V&A Museum
• Ellen Rosenthal, Executive Director, Conner Prairie Interactive History Park
• Frazer Swift, Head of Learning, Museum of London
• Gillian Thomas, President, Miami Science Museum
• Margot Wallace, Associate Professor of Marketing, Columbia College

Order your copy online at www.museumsetc.com/?p=2703.

Graeme Farnell
Publisher, MuseumsEtc

PS We offer all our readers an unconditional guarantee: if, once received, you decide this book's not for you, simply return it to us for a full refund.

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